Best Jewelry Stores Online: Top 7 Places to Buy Affordable Jewelry Online

Like most modern women, I have a deep appreciation for all things fashion. From bags and heels to belts and hats, the right accessories can instantly elevate an outfit. While I enjoy shopping for these items, my true passion lies in jewelry.

As an established jewelry designer in New York City, I love creating chic jewelry that is wearable, affordable, and eco-conscious. I want women to know that they can own jaw-dropping jewelry without breaking the bank. I also want them to know that there are many incredible jewelry stores online that reflect these values and beliefs. These shops are revolutionizing the jewelry market one piece at a time by challenging the industry status quo where questionable practices and qualities often go unchecked.

When it comes to owning beautiful jewelry, you don’t have to settle for less. Build your collection of stunning jewelry by shopping at the best jewelry stores online. Check out some of my top picks for online jewelry stores, starting with my own online shop, Kiera.

1. Kiera

Debuted in 2005, Kiera delivers a refreshing take on designer fine jewelry. Kiera prides itself on creating beautiful, affordable pieces without sacrificing quality. In addition to being visually stunning, my collection was developed with ethical and environmentally responsible practices. We don’t mine stones and instead use man-made diamond simulants that are both sustainable and conflict-free. The irresistible craftsmanship, coupled with an eco-friendly supply chain, has helped Kiera build a devoted customer following that continues to grow year after year.

Kiera is always on-trend and knows what customers want when it comes to modern jewelry. My latest Rainbow Collection celebrated Pride Month in June to commemorate the ongoing pursuit of equal justice for the lesbian, gay, bisexual, queer, and transgender community. Kiera also offers stylish collections of rings, earrings, necklaces, bracelets, and watches. Dazzling cubic zirconias adorn durable sterling silver to create pieces that resemble diamond jewelry but at a fraction of the price. You’ll find precious synthetic stones in a rainbow of bold colors for a modern and alluring look.

2. Mejuri

Mejuri makes luxury jewelry for everyday wear. This Toronto-based jewelry brand sells a wide selection of fine and semi-fine pieces made with precious metals and diamonds responsibly sourced from suppliers who follow socially responsible and conflict-free practices. From the beginning, Mejuri’s mission has always been to create fine jewelry for every day and “for our damn selves.” Mejuri sees jewelry as an expression of self, meaning you can buy what you want, wear what you want, celebrate with it, gift it, or keep it forever.

Mejuri believes that women should have the ability to buy fine jewelry without exorbitant price tags. This is why the online jewelry store chooses to offer quality pieces without the markups. Mejuri creates stylish jewelry from materials ethically sourced, including sterling silver, 14K solid gold, gold vermeil, gemstones, freshwater pearls, and diamonds. Even celebrities can appreciate affordable jewelry. Mejuri has been worn by the likes of Adele, Billie Eilish, Selena Gomez, Lucy Hale, Ariana Grande, Kate Hudson, and many others.

3. Ana Luisa

Ana Luisa is based out of Brooklyn, NY, and sells ethically-made jewelry. The carbon and water neutral direct-to-consumer jewelry company focuses on sourcing quality materials, maintaining sustainable practices, and elevating the looks of women worldwide. Ana Luisa creates jewelry that you can feel good about wearing, not only as a confidence booster but also as a way to preserve the planet. The online jewelry store has formed relationships with trusted partners who meet their standards and share their values, allowing Ana Luisa to sell pieces that are priced fairly and produced ethically.

At Ana Luisa, you’ll find a large collection of stunning pieces, including earrings, necklaces, rings, bracelets, and other accessories. All metals are noble and recycled when possible. Gemstones are not only beautiful but also transparently sourced. Every piece is put through rigorous testing to ensure that the quality is top-notch. Physical, chemical, and on-site inspections are also performed to ensure that the metals used are safe, hypo-allergenic, and nickel-free. The jewelry at Ana Luisa is designed for people of all sizes, backgrounds, and style preferences, from simple gold hoops to bracelets adorned with freshwater pearls.

4. APM Monaco

Started in Monaco in 1982, APM Monaco is the innovative creation of Ariane Prette and her son Philippe who were manufacturers of gold, diamonds, and other precious stones for jewelers across the globe. APM currently has more than 400 storefronts worldwide, as well as an online shop stocked with contemporary jewelry from Southern France. The chic jewelry brand follows an extensive design and creative process led by APM Monaco Creative Director Kika Prette.

At APM Monaco, all products are manufactured in-house at our six production sites. Each piece goes through a strict quality control process overseen by industry experts. APM Monaco is chic, bold, and stylish, from their stunning Yummy Bear Necklaces adorned with pearls to their Dainty Hoop Earrings microset with white zirconia stones. Customers can also choose to personalize their jewelry with numbers, letters, or symbols to give the piece special meaning.

5. Swarovski

Swarovski is a household name and a leading jewelry and accessories brand. Founded in 1895 by Daniel Swarovski, the Austrian producer of glass has a passion for design and has mastered the technique of crystal cutting. Compared to other glass jewelry on the market, Swarovski is manufactured to be extremely high-quality. The beautiful crystals are very uniform in structure, giving Swarovski crystals incredible clarity. While man-made, Swarovski diamonds and gems perfectly imitate real diamonds.

Swarovski prides itself in selling wear-forever jewelry including necklaces, rings, earrings, and everything in between. These pieces are designed to make a statement, day or night. Swarovski stole the show at the 2018 Oscars and is a beloved jewelry brand by countless celebrities, such as Taylor Swift, Rita Ora, and Beyonce. A piece of fine crystal jewelry from Swarovski is sure to embellish any special occasion with a touch of brilliance.

6. Gorjana

Advertised as both high value and affordable, Gorjana has earned a reputation for creating beautiful and thoughtfully designed jewelry made to style, mix, and layer for all occasions. Gorjana is based in Laguna Beach, California and is “inspired by the natural beauty of Southern California.” The everyday women’s jewelry line features a variety of pieces, from chain links and layering sets to diamonds and engravables. Gorjana manages to keep prices affordable by using plated jewelry instead of solid gold or silver.

Gorjana is known for its stellar customer service with options like free domestic shipping in the U.S., jewelry repairs, free returns, and a solid warranty. All jewelry is 100 percent nickel-free and will not tarnish over time. Many pieces are set with sparkling cubic zirconias, colorful gemstones, or freshwater pearls. Gorjana earrings are lightweight and comfortable, perfect for long-term wear. The collection features a variety of styles, from classic hoops and studs to huggies and climbers.

7. Brilliant Earth

Established in August 2005 by Eric Grossberg and Beth Gerstein, Brilliant Earth offers one-of-a-kind jewelry, including engagement jewelry, wedding jewelry, and everyday pieces. Brilliant Earth is a global leader in ethically sourced fine jewelry and has established a clear mission to cultivate a more sustainable, transparent, and inclusive jewelry industry. Diamonds are conflict-free and the jewelry brand uses recycled precious metals.

Brilliant Earth moves beyond traditional jewelry styles to bring customers fresh, gender-neutral styles that anyone can wear with confidence. Their natural and lab-grown diamonds feature the same chemical, physical, and optical characteristics as real diamonds with just as much sparkle and brilliance. Customers can choose from their extensive collection of jewelry options or create their own jewelry with their favorite stones and settings.

Whether you’re shopping for stylish earrings, a chic necklace, or a gift for someone special in your life, you’ll find plenty of incredible options at these online jewelry stores.